There's a framed photo of Heather and me that's thirty years old now and been on the wall above my desk for the last fourteen. It was shot by Rod Ellmore in 1994 while our whole family was together in Auckland. When I look at it I think: “Didn’t we look cute thirty years ago? And I had hair! Remember how those Lockwood houses creaked? The bloody dog ruined that couch… Love the Indian parchment — still on the wall… What happened to those Churchill books? The printing is like new… Those shoes were great…” In another thirty To View More >>

Selling printed products doesn’t have to feel awkward or pushy. When you believe in the value of what you’re offering, that confidence naturally transfers to your clients. The key is to make products an expected and effortless part of your process — not a last-minute add-on. When you position prints, albums, and frames as a meaningful part of the photography experience, clients will begin to see them as essential, not optional. Here are a few simple ways to make product sales feel natural and genuine: 1. Show, Don’t Just Tell Always have stunning samples on hand. Let clients To View More >>

Justine Ungaro is conducting a Master Class at WPPI about the challenges of setting up business in a new market. We're proud to be sponsoring her. We all know that selling albums can make you more $$, but did you know that selling albums will also make you a better photographer? It’s a hard-learned lesson that took me years to figure out, so I will try to save you time by giving it to you straight! When I started out as a wedding photographer, I didn’t sell a whole lot of albums. I was intensely focused on improving my photography skill and developing my creativity. But as the To View More >>

Heather is proud of our press books. Here she explains why… How 95% of the press/photobook market works First you buy a very expensive machine. Then you focus on how fast you can run it, how cheaply you can buy your paper, and how quickly you can bind and make covers. You print 4-colour. Above all else you focus on FEEDING THE MACHINE. You sell your product as cheaply as you can - and certainly not just to professional photographers. You don’t worry too much about colour because your customers don’t expect a lot, and probably think that a bad result is their own fault anyway. To View More >>

At Queensberry we say our ideal clients are mid to high end photographers, and those who aspire to be. Oh, and we love it if you buy albums! So in our recent album pricing survey one of the questions we asked readers was, how many albums do you sell? Over half our respondents said less than ten a year. Ten albums a year doesn't seem a lot, so does that mean the world is ending for albums and the people who sell them? Not at all. Nothing's changed. Albums have always been a way of standing out from the crowd and up-selling. In the old days most photographers sold the negatives or a stack of prints. To View More >>